Built for MedTech. Not adapted from Pharma.
Almost every AI commercial tool being pitched to MedTech was built for Pharma first. That's a different business – prescriptions, detailing, desk-based CRM workflows. MedTech happens in ORs, labs, and procedure rooms, across ten-stakeholder accounts, under AdvaMed rules. ShakeIQ was built for that reality from the start.
Pharma tools in MedTech skin don't fit the job.
The AI-for-commercial category didn't start with MedTech. It started with Pharma – big TAM, long commercial-tooling history, entire stacks built around detailing, call plans, and rep-to-MSL handoffs. The AI layer that came next was designed to sit on top of that shape.
That shape doesn't map to MedTech. Adoption stalls in the field because workflows don't match how reps actually work. Compliance rules meant for prescribers miss the procedural risk surface. Account models built for a single HCP break against a dozen stakeholders per hospital. MedTech orgs end up paying for tools their field teams quietly work around.
MedTech commercial execution is its own discipline. It needs software built for that discipline – not a Pharma tool with a MedTech logo on the login screen.
What MedTech commercial actually looks like.
Four realities that separate MedTech from Pharma – and that any serious MedTech commercial platform has to be built around.
Where work happens
Pharma reps work from desks, territories, and Zoom. MedTech reps work in ORs, cath labs, procedure rooms, and clinic hallways. Tools built around post-hoc CRM entry get left at the desk – and the field data never arrives.
Who reps engage with
Pharma sells to a prescriber. MedTech sells to a surgeon, OR staff, biomed, materials management, IT, practice admin, and often the C-suite – six to twelve stakeholders per account. Single-threaded detailing tools can't see, let alone coordinate, that complexity.
What reps actually do
Pharma reps inform and persuade. MedTech reps coach, troubleshoot, train, and support procedures – often standing by in the OR. Detailing and content delivery aren't enough; the tool has to handle procedural support and technical escalation.
How compliance works
Pharma operates under PhRMA. MedTech operates under AdvaMed, with a different gifts-and-consulting landscape and a much broader procedural, training, and off-label risk surface. Compliance built for prescribers misses most of it.
How ShakeIQ was built for those realities.
Four design choices we made before writing a line of product – because every one of them came from MedTech commercial and compliance leaders telling us what didn't exist.
Mobile-first. Built for the hallway.
ShakeIQ runs where reps actually work. Guidance, content, and compliance delivered on-device, in the moment, with no demand for post-hoc CRM entry. Field data comes back clean because it was captured naturally – not typed in after hours.
Accounts, not contacts.
ShakeIQ models the real MedTech account – surgeon, OR staff, biomed, materials, IT, practice admin, and C-suite – with relationship intelligence, engagement history, and next-best-action across every thread. Not just the prescriber.
Coach, support, escalate.
ShakeIQ supports the full range of MedTech rep work – technique coaching, case support prep, protocol troubleshooting, and escalation to clinical specialists or engineering – inside the same workflow reps already use.
ShakeAssure™, on AdvaMed rules.
ShakeAssure is configured against AdvaMed's Code of Ethics, HCP interaction rules, and procedural compliance realities – not PhRMA's. It understands MedTech's risk surface because it was built for it.
What MedTech leaders keep telling us.
Drawn from conversations with commercial and compliance leaders across MDIC, Aspen, and our industry network.
"Every AI commercial pitch we get is for Pharma with a MedTech coat of paint. It's exhausting – and expensive when we've tried to make them fit."
"We rolled out a Pharma-origin platform and the field worked around it inside six months. The tool didn't understand our stakeholders, our compliance rules, or how our reps actually spend their day."
"When someone walks in with a platform that was built for MedTech from day one, we know inside ten minutes. The questions they ask are different. The defaults are different. The posture is different."
One platform. Built for MedTech from day one.
Three products – each tuned to MedTech realities and ready to run on your policies, accounts, and data.
See what MedTech-first actually looks like.
Bring your policies, your accounts, your stakeholder map. We'll configure ShakeIQ to your world in under 24 hours and walk through it live – with the MedTech-specific logic that Pharma-origin tools skip.