The ShakeIQ Blog

AI, visibility, and the MedTech commercial frontline.

Practical takes on where AI is actually moving the needle for MedTech commercial teams – and where it's making things worse.

Stop Losing $18.7M a Year to Scattered MedTech Knowledge
Featured

11 min read · March 9, 2026

Stop Losing $18.7M a Year to Scattered MedTech Knowledge

A mid-size MedTech company with 500 field reps loses an estimated $18.7M to $31.2M annually to knowledge fragmentation. ShakeIQ Veridian recovers 40 to 60% of that loss by delivering the current approved answer when the field needs it.

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More from the blog.

A running log of what we're thinking about – field execution, governance, visibility, and the operational reality of getting AI to work in MedTech.

January 31, 2025

If You Can't See the Field, AI Can't Save You

Many MedTech leaders lack clear visibility into what’s really happening in the field. When AI is layered onto incomplete data, it often leads to faster, but worse, decisions. Visibility has become a defining battleground for MedTech commercial teams.

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December 14, 2024

The Unsung Heroes of MedTech Are Drowning - AI Could Be Their Lifeline

It's 2025, yet medical device sales reps are still playing Tetris with scraps of paper and clunky apps while supporting surgeons who save lives. Scribbling note while sprinting between hospital rooms is the reality for these frontline warriors who are the glue between cutting-edge devices and patient outcomes.

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