Know what's landing. Build what's needed.
ShakeIQ connects every piece of content you produce to every conversation your reps have – so your content actually gets used in the field, and you can see what's working. Every decision you make – launch, campaign, enablement, portfolio – is grounded in what the field is really doing, not what everyone thinks happened.
Address two blindspots at the heart of MedTech marketing.
Your content doesn't get used enough. You produce the brochures, the objection handlers, the launch decks, the training. Then reps can't find them, don't know the right one for the moment, or make up their own off-brand version in a pinch. The content you spent months on sits unused in a portal.
And when it is used, you can't see it. Months later, the only signals back are one-off rep comments and a sales number that doesn't tell you what worked, what didn't, or why. Lagging data, ask-the-RSM surveys, twice-yearly advisory boards – by the time any of it tells you something, the moment to adjust has passed. Good ideas get dropped because they can't be proven. Weak ones get shipped because they can't be tested.
Close the loop between marketing and the field.
ShakeIQ doesn't store your content in one place and ask reps to go there – it surfaces your content to them when they actually need it, then monitors real usage in the field. The new brochure pre-attaches to the rep's email. The objection handler queues up in tomorrow's meeting prep. The training shows up the night before the first call.
Every interaction gets captured as structured signal – what was used, cited, pushed back on, spreading across accounts. You hear the field's voice, and every launch, campaign, and portfolio decision is grounded in what the field is really doing, not what everyone thinks happened.
Why marketers love ShakeIQ.
Your content actually gets used
ShakeIQ surfaces the right asset to the right rep at the moment they need it – pre-attached to the email they're drafting, queued for the meeting they're prepping, shown before the training call they're walking into. No portal scavenger hunts. No "I forgot we had that." Your content goes from produced to used.
"When something isn't landing, we see it early – and we can fix it before a Sales Leader ever has to call us about it."
– Senior Director, Marketing
Consistent, on-brand messaging in the field
Every answer, claim, and asset your reps use is grounded in your approved, governed content – on-brand, on-label, AdvaMed ethics aligned. No rogue edits, no drift. Your messaging stays consistent across every conversation, every rep, every region.
"For the first time, I know our messaging is actually landing the way we wrote it."
– VP of Marketing
Launches that land
Watch launch messaging adopt in the field in days, not quarters. See asset-level adoption curves, spot the regions where it's working, and route fast to fix the places it isn't – while the launch window is still open. Every cite, every claim, every moment it landed is measurable – real usage in real conversations, not portal opens.
"We caught a launch miss in week two, not quarter two. That alone paid for the platform."
– Head of Product Marketing
Portfolio signals, from the ground up
White-space, emerging demand, fatigue, unmet needs – sourced from the thousands of real customer conversations your field is already having. VOC stops being a twice-yearly advisory board meeting and becomes a living signal you can feed into roadmap, NPD, and portfolio decisions.
"Field conversations are now a real input to our portfolio review – not a story told over dinner."
– VP, Portfolio Strategy
A few weeks in the life of
a ShakeIQ-powered marketer.
New brochure instantly adopted.
ShakeIQ pushes it into the workflow the moment you publish. Pre-attached to rep emails that match the target segment, queued in prep briefs for the right accounts, flagged for training before the week's first calls. Your content doesn't wait in a portal.
Real usage, not portal opens.
By Friday you see who's citing the brochure in live conversations, who's not, and which customers are already pushing back. Not "did the rep open the PDF" – did the content actually show up in the work.
The field's voice comes in.
Objection X is rising in the Southeast. You draft a response asset before lunch. ShakeIQ routes it into rep workflows that afternoon. By end of week it's cited 12 times in real customer conversations.
78% of reps lead with the new value prop.
You see the 22% who don't – and exactly which objection is in their way. Enablement gets a targeted list with evidence, not a broadcast.
Content lifecycle tightens.
Stale assets auto-retire from rep surfacing. The two strongest-performing claims get versioned into a sharper second-wave asset. Content production starts tracking usage, not volume.
A portfolio signal surfaces.
A surgeon-requested feature shows up in 37 conversations across 9 accounts. You send it to NPD with the evidence – not instincts.
What changes with ShakeIQ.
Four shifts – from lagging guesswork to live signal – that every marketing function feels within the first quarter.
One platform. Three products – from content, to usage, to signal.
ShakeIQ is three products working together. Veridian keeps your messaging consistent and correctly cited. Frontline puts your content into the rep's workflow so it actually gets used. Intelligence gives you the lens into what landed – and what the field is really saying.
Stop producing in the dark. Get closer to the field.
Schedule a demo to see how ShakeIQ surfaces your content into rep workflows so it actually gets adopted – and closes the loop back so every campaign, launch, and portfolio bet is grounded in what's really happening in the field.